Our Story

Kanjivaram is a weave of considerable intricacy. Silk and zari are brought together on the loom as the weaver constructs the body, border and pallu, with motifs informed by temple architecture and traditions passed down through generations of weaving families. Depending on its design and construction, a saree can take days, and weeks, to weave.

The distinction between traditionally woven Kanjivaram and its many interpretations is not always apparent amid widespread imitation, making an informed choice difficult. Over time, as the value of the skill, materials and time involved becomes less visible, the craft itself can become increasingly difficult to sustain.

Idha was shaped by a desire to understand this distinction at its source. We spent a year studying Kanjivaram weaving, and today we work directly with weavers in Tamil Nadu, curating each saree for its silk, weave, colour and construction. That experience continues to inform how we source and select.

Idha is an online boutique, dedicated to the weavers and the craft behind every saree.

We invite you to explore the collection.